Located in the Salt Lake Valley, Daybreak is the top selling new-home community in the state of Utah. It is often recognized nationally for its beautiful home design, placemaking and engineering prowess (see Oquirrh Lake). With this new re-design, it was critical to funnel potential home buyers to the new “Find A Home” tool. This simple tool was created to give the customer access to all of Daybreak’s home inventory. Since launching, the sales team has seen a considerable up-tick in on-line conversions.

Role: art direction, UI and UX

About Daybreak
Daybreak is a master-planned community over 4,000 acres in size that began construction in 2004 under the direction of land development company Kennecott Land in South Jordan, Utah. Go to for more information.

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