Located in the Salt Lake Valley, Daybreak is the top selling new-home community in the state of Utah. It is often recognized nationally for its beautiful home design, placemaking and engineering prowess (see Oquirrh Lake). With this new re-design, it was critical to funnel potential home buyers to the new “Find A Home” tool. This simple tool was created to give the customer access to all of Daybreak’s home inventory. Since launching, the sales team has seen a considerable up-tick in on-line conversions.
Role: art direction, UI and UX
Daybreak is a master-planned community over 4,000 acres in size that began construction in 2004 under the direction of land development company Kennecott Land in South Jordan, Utah. Go to daybreakutah.com for more information.