Plimoth Plantation is a living history museum located in Plymouth, Massachusetts. Since 1947, the museum has replicated the original 17th century English settlement of the Plymouth colony along with native Wampanoag homesites. 2020 will mark the 400th anniversary of the settlers arrival.
The museum has requested a new logo identity. The logo needs to represent how the Wampanoag and the Settlers worked to coexist. A relevant story in today’s partisan climate. Visually, the new logo must move away from the expected Pilgrim and Native American depictions — and something more conceptual and academic in nature.
The monkey fist knot represents a coming together of two very different cultures — with a common goal of coexistence and survival. Below is one the logo studies presented to the museum.