In a few short years, China will become the world’s largest luxury market, worth an estimated $27 billion. China’s growing class of wealthy consumers are willing and able to purchase luxury items that until just a few years ago – was beyond their reach.
The opportunity is to create an online experience that will allow visitors to explore connections between authentic Italian products, its people and its places. At the center are the stories of the craftsmen, passion, unique family histories and unparalleled attention to detail. No one does luxury better than the Italians.
The objective is to enable China’s fast growing luxury consumers and top-tier Italian producers to engage in the “Magic of Italy”.